Given the myriad capabilities from the technology innovations and market categories, and the fact that service organizations are across the spectrum, what service leaders need is a convenient way to map them to different service levels of sophistication. Essentially, a service maturity model that groups major capabilities and maps them to appropriate levels in the spectrum. This allows service leaders to visualize where they are relative to the market and determine at what level they’d like to be based on their business goals, investment, and timeline. In addition, they can decide practically and prioritize on the capabilities that matter to themacross voice and digital channels, self-service, agent productivity and service operations.
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