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5 insights on how to connect experiences with customer data platforms

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global MarketRead more

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Retail perspectives, pt. 2: rethink customer experiences

Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to reactRead more

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What’s in store for retail with the customer data platform

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology moreRead more

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Nonprofits optimize donor engagement with Dynamics 365 Customer Insights

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want toRead more

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Using AI to better understand and engage your customers

Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumesRead more

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Delivering five star experiences with a customer data platform

For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet todays changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also

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Customer Data Platform (CDP): It’s not just for B2Cs anymore

The CDP Institutes latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business

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How leading companies use CRM to power personalization

Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their

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Customer centricity: A key priority across lines of business

In todays content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience.

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Customer data platform: Going beyond MDMs and CRMs

In todays competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. With an overload of information and choices available, businesses can no longer survive by simply providing the bare minimum necessary to keep customers from leaving. Instead, they must demonstrate they understand and value their customers and

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