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Zero-party data is more valuable than ever for customer experiences

The new era of digital has ushered in a once-in-a-lifetime opportunity, as well as make-or-break challenges. Fast-moving organizations are seizing the moment to capture a sizable audience. But keeping customers is more difficult than ever. Organizations, facing mounting privacy regulations coupled with wary customers, are moving beyond third-party data to zero-party data for powering customerRead more

The post Zero-party data is more valuable than ever for customer experiences appeared first on Microsoft Dynamics 365 Blog.

The most important customer experience metrics (that you’re not tracking yet)

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personasand their resulting customer journeysare informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessedRead more

The post The most important customer experience metrics (that you’re not tracking yet) appeared first on Microsoft Dynamics 365 Blog.

The most important customer experience metrics (that you’re not tracking yet)

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personasand their resulting customer journeysare informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessedRead more

The post The most important customer experience metrics (that you’re not tracking yet) appeared first on Microsoft Dynamics 365 Blog.

Create a sense of purpose with hyper-personalized experiences

Volunteers and donors are the lifeblood of the non-profit world. Their contribution is often immeasurable, with life-changing impact to the individuals and communities they help. Although they should be treated the same way as a valued customer, in reality, they encounter less than inspiring experiences. The moment they opt-in, or donate time or money, theyRead more

The post Create a sense of purpose with hyper-personalized experiences appeared first on Microsoft Dynamics 365 Blog.

Customer journey orchestration: The next frontier of connected experiences

A decade ago, marketing was focused on guiding the customer through predictable stages of awareness, consideration, and purchase. We were relatively assured that if we reached x number of eyeballs, we could expect y number of responses and z number of conversions. That world no longer exists. Eighty-one percent of consumers1 want to purchase fromRead more

The post Customer journey orchestration: The next frontier of connected experiences appeared first on Microsoft Dynamics 365 Blog.

Top 3 customer data platform trends for 2021

Despite significant headwinds in 2020a global pandemic, economic downturn, and technology budgets clippedcustomer data platform (CDP) growth is booming. Businesses are charging full steam ahead on digital transformation efforts as their customers have dramatically moved toward online channels. According to a McKinsey Global Survey of executives, organizations across sectors and geographies are likely to reportRead more

The post Top 3 customer data platform trends for 2021 appeared first on Microsoft Dynamics 365 Blog.

The power of CDPs: building customer trust and loyalty in retail

Truly engaged, always connected The events of 2020 have left a lasting impact on the retail industry and retailers are fueling rapid innovation with development and rollout of new technologies. The global pandemic has shifted how customers buy, as well as renewed recognition of the critical value of technology to customers. Convenience, flexibility, and personalizationRead more

The post The power of CDPs: building customer trust and loyalty in retail appeared first on Microsoft Dynamics 365 Blog.

Unify ecosystem-wide data with a flexible customer data platform

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. Most organizations realize if they hope to remain successful they must effectively leverage the vast amounts of data available to them in order to support the personalized engagement that customers expect. According to McKinsey, organizations that harnessRead more

The post Unify ecosystem-wide data with a flexible customer data platform appeared first on Microsoft Dynamics 365 Blog.

Connecting patient journeys and personalizing healthcare with Microsoft CDP

Customer data platforms (CDP) aim at helping improve business outcomes in many industriesfrom delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line supportRead more

The post Connecting patient journeys and personalizing healthcare with Microsoft CDP appeared first on Microsoft Dynamics 365 Blog.

Connecting patient journeys and personalizing healthcare with Microsoft CDP

Customer data platforms (CDP) aim at helping improve business outcomes in many industriesfrom delivering better brand experiences in retail and consumer goods to optimizing engagement and fundraising for nonprofits. In the healthcare space, gaining a 360-degree view of the patient and having a unified view of health records, past interactions, and communication preferences empowers front-line supportRead more

The post Connecting patient journeys and personalizing healthcare with Microsoft CDP appeared first on Microsoft Dynamics 365 Blog.