Shruti Shukla

If you’re familiar with customer data platforms (CDPs), you may know that they provide a unified view of individual customer records. It’s a tool every marketer needs, but what role should your CDP play in helping to improve customer experiences? We sat down with Sheryl Kingstone of 451 Research, a part of S&P Global MarketRead more

The post 5 insights on how to connect experiences with customer data platforms appeared first on Microsoft Dynamics 365 Blog.

Customer experience is more important now than ever before. The coronavirus pandemic has forced consumers to adopt new habits, reevaluate priorities, and shift consumption. Increasingly, transactions have moved online, and companies are limited to virtual engagement. Buying trends are changing rapidly as consumers face many uncertainties and at the same time expect brands to reactRead more

The post Retail perspectives, pt. 2: rethink customer experiences appeared first on Dynamics 365 Blog.

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is catching up with expectations, with second generation augmented reality tools that make the technology moreRead more

The post What’s in store for retail with the customer data platform appeared first on Dynamics 365 Blog.

Nonprofit organizations rely on donors and volunteers to sustain and expand their missions. But they must compete with other nonprofits for the contributions of these valuable supporters. To secure and retain necessary funds and resources, nonprofits must appeal to the interests of their supporters. Some are interested in improving children’s health, while others want toRead more

The post Nonprofits optimize donor engagement with Dynamics 365 Customer Insights appeared first on Dynamics 365 Blog.

For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet todays changing customer demands is vital. While advancements in technology have led to more automated and self-service functions across hospitality organizations like online booking and reservations, it has also

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The post Delivering five star experiences with a customer data platform appeared first on Dynamics 365 Blog.

The CDP Institutes latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business

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The post Customer Data Platform (CDP): It’s not just for B2Cs anymore appeared first on Dynamics 365 Blog.

Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. Personalizing the customer journey, however, can be time intensive and expensive. Fortunately, Customer Relationship Management (CRM) technology, such as Microsoft Dynamics 365 Sales, makes this process efficient and affordable. One organization dependent on personalized experiences is AAA Northeast. Their

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